MANAGED LARGE SCALE CREATIVE PROJECTS

Product Catalog for Major League Baseball

• responsible for overall design and art direction including dozens of model and table-top photographs, sourcing of printing and photography, schedule and budget
  
  
• official trade catalog promoted vast range of MLB's licensed products from apparel to collectibles to luggage to furnishings
  
  
• removable pages were used as sell-sheets by individual manufacturers; catalog provided unified appearance across all licensees