LEADER OF SUCCESSFUL CREATIVE TEAMS
Art Director at Hallmark Cards
- provided design leadership to multi-disciplinary team to increase sales in greeting card lines
- led invention of licensed character concepts; then presented the concepts to well known, international corporations
- led team in creating fast food premium that was sold to major restaurant chain
- designed and art directed dozens of profitable greeting cards by leveraging trends and meeting previously unmet consumer needs
- conducted day-long kick-off meetings to launch new design projects and energize creative team
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