LEVERAGED TRENDS AND NICHES FOR SALES AND PROFIT

Concepted & Directed Dozens of Profitable Greeting Cards at Hallmark

Increased sales by leveraging trends, meeting previously unmet consumer needs and providing variety and choices.

Examples: (to the right)

1. Top selling daughter birthday card fills a niche by looking expensive (large size, fold-out fomat, several printing processes) yet avoids overly sentimental wording
   
   
2. Profitable Dad's birthday card provides alternative motif, not the usual sailboat or landscape imagery often used for masculine cards
   
   
3. Top rated boy birthday card meets the 'tween market by not looking too young